Welcome to The Sterling Report, a monthly business journal put together by our partners with the aim of providing a source of insight and practical ideas regarding enterprise software business strategy to all those with a vested interest in our sector. Below you will find an overview of the various features, simply click on the heading you are interested in for a comprehensive list of contributions.

View issues of The Sterling Report here.

Venture Profile

Learn valuable lessons about building great software companies from the wins and failures of the industry's top Venture Capitalists via these candid interviews.

Highlights:

John Fisher, Draper Fisher Jurvetson
Aneel Bhusri, Greylock
Bob Davoli, Sigma Partners
Terry Garnett, Venrock Associates
Geoff Moore, Mohr-Davidow Ventures

See complete listing >>

CEO Spotlight

Every month Angel Mehta, Sterling-Hoffman Managing Director, chats with some of the greatest leaders in the software industry.

Highlights:

Bob Dutkowsky, JD Edwards
Phillip Merrick, webMethods
Lee Roberts, FileNet Corportation
Tom Noonan, Internet Security Systems

See complete listing >>

Articles by Sterling-Hoffman

Our team offers perspectives gained from working along-side some of the sharpest people in the software business, our clients.

Highlights:

'Bruce Lee says your new VP Sales will FAIL', Angel Mehta
'Want to win? Forget YOU exist', Mark Fitzpatrick
'Secrets from the Farm: On Fear, Honor, and Building Companies', Angel Mehta
'Tragic Flaws: Why Software Companies Really Fail', Angel Mehta

See complete listing >>

Industry Articles

The Sterling Report partners with industry leaders and experts to publish original and interesting material.

Highlights:

'The Next Wave of Software Business Strategy', M.R. Rangaswami, Sand Hill Group
'If I'm In Charge, Why Don't People Do What I Tell Them To?', Steve Martin, author of "Heavy Hitter Selling"
'In Search of the Perfect Business Model', Bill Gurley, Benchmark Capital
'Systems to Grow', Mike Tanner, The Chasm Group

See complete listing >>

Software M&A Review

Up-to-date overviews and insightful analysis of the latest M&A's in the software industry.

Highlights:

Software M&A: 2005 Q1 Review - March 2005
M&A: A Look at the Year Ahead - February 2005
Software M&A-Q4 Review - January 2005
Software M&A Insights - November 2004
Software M&A Insights - October 2004

See complete listing >>

Giving Back To The Community

The December Holiday Edition of our journal looks at some of the charities/social causes that leaders in our industry have been involved with.

Highlights:

Mitchell Kapor, Founder, Lotus Development Corporation
Pete Cittadini, CEO and President, Actuate Corporation
M.R. Rangaswami, Managing Director, Sand Hill Group
Christopher Horn, CEO & Co-Founder, IONA Technologies

See complete listing >>

Software People's Verdict

Every month, The Sterling Report poses a special question to the Software Industry.

Highlights:

Sales Execs at Large Companies vs. Startups: Who's Better?
Which is the most important trait in a VP of Sales at a small software company?
Where do the best Software Sales People come from?
Which software company would you want to be CEO?

See complete listing >>

Most Read

Bob Beauchamp
CEO & Chairman of the Board, BMC Software, Inc.

CEO Spotlight
Bob Beauchamp, CEO of BMC Software, talks to us about adopting an 'ERP vision' for the IT department and re-teaching his sales force to sell technology (instead of financial products).

John Fisher
John Fisher, Managing Director, Draper Fisher Jurvetson

Venture Profile
John Fisher, Managing Director, Draper Fisher Jurvetson discusses his least favorite part of venture investing and the possible end of enterprise software as a growth industry with Angel Mehta, Managing Director at Sterling-Hoffman.

Sam Chebib
President and CEO of Nightingale Informatix Corporation

CEO Spotlight
Sam Chebib, CEO of Nightingale Informatix (NGH.V), talks with us about entrepreneurship, helping doctors save lives, and the exploding market for electronic medical records (EMR) technology.

Angel Mehta
Managing Director, Sterling-Hoffman Management Consultants

Bruce Lee says your new VP Sales will Fail.
I was treated with suspicion last year at an industry event in San Jose when a venture partner expressed surprise that our firm was in fact expanding - despite the economic slowdown.

Oliver Curme
General Partner, Battery Ventures

Venture Profile
Read about what Oliver Curme, General Partner, Battery Ventures says about the 'get out of jail free' card, and what every CEO should know about raising capital.

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