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A Monthly Journal for Venture Partners and Enterprise Software Executives

Welcome to The Sterling Report, a monthly business journal put together by our partners with the aim of providing a source of insight and practical ideas regarding enterprise software business strategy to all those with a vested interest in our sector. Below you will find an overview of the various features, simply click on the heading you are interested in for a comprehensive list of contributions. To view the current edition of The Sterling Report, please click here. Venture Profile Learn valuable lessons about building great software companies from the wins and failures of the industry's top Venture Capitalists via these candid interviews. Highlights: John Fisher, Draper Fisher Jurvetson Aneel Bhusri, Greylock Bob Davoli, Sigma Partners Terry Garnett, Venrock Associates Geoff Moore, Mohr-Davidow Ventures For a complete listing click here >> CEO Spotlight Every month Angel Mehta, Sterling-Hoffman Managing Director, chats with some of the greatest leaders in the software industry. Highlights: Bob Dutkowsky, JD Edwards Phillip Merrick, webMethods Lee Roberts, FileNet Corportation Tom Noonan, Internet Security Systems For a complete listing click here >> Articles by Sterling-Hoffman Our team offers perspectives gained from working along-side some of the sharpest people in the software business, our clients. Highlights: Missed the Number? Send Your CEO a Japanese Death Poem, Angel Mehta 'Bruce Lee says your new VP Sales will FAIL', Angel Mehta 'Want to win? Forget YOU exist', Mark Fitzpatrick 'Secrets from the Farm: On Fear, Honor, and Building Companies', Angel Mehta 'Tragic Flaws: Why Software Companies Really Fail', Angel Mehta For a complete listing click here >> Industry Articles The Sterling Report partners with industry leaders and experts to publish original and interesting material. Highlights: 'The Next Wave of Software Business Strategy', M.R. Rangaswami, Sand Hill Group 'If I'm In Charge, Why Don't People Do What I Tell Them To?', Steve Martin, author of "Heavy Hitter Selling" 'In Search of the Perfect Business Model', Bill Gurley, Benchmark Capital 'Systems to Grow', Mike Tanner, The Chasm Group For a complete listing click here >> Software M&A Review Up-to-date overviews and insightful analysis of the latest M&A's in the software industry. Highlights: Software M&A: 2005 Q1 Review - March 2005 M&A: A Look at the Year Ahead - February 2005 Software M&A-Q4 Review - January 2005 Software M&A Insights - November 2004 Software M&A Insights - October 2004 For a complete listing click here >> Giving Back To The Community The December Holiday Edition of our journal looks at some of the charities/social causes that leaders in our industry have been involved with. Highlights: Mitchell Kapor, Founder, Lotus Development Corporation Pete Cittadini, CEO and President, Actuate Corporation M.R. Rangaswami, Managing Director, Sand Hill Group Christopher Horn, CEO & Co-Founder, IONA Technologies For a complete listing click here >> Software People's Verdict Every month, The Sterling Report poses a special question to the Software Industry. Highlights: Sales Execs at Large Companies vs. Startups: Who's Better? Which is the most important trait in a VP of Sales at a small software company? Where do the best Software Sales People come from? Which software company would you want to be CEO? For a complete listing click here >>

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