
|

|
|
Venture Profile: David Hornik, August Capital
By Angel Mehta, Managing Director, Sterling-Hoffman Executive Search
The founders of August Capital were responsible for investing in some of the biggest technology companies the world has ever known, including Microsoft, SUN and Compaq. Angel Mehta, Managing Director of
Sterling-Hoffman, chats with David Hornik, an investor
whose background includes a degree in Computer Music,
about investment philosophies and entrepreneurs.
Angel Mehta: How has your background in law influenced
the kind of investor you are, if at all? I find that
most venture investors come from either an investment
banking background, an operating environment, or were
entrepreneurs themselves – but very few come out of
legal.
David Hornik: I think that the legal training certainly
has an influence on the way that you view risks. As an
attorney, I had the opportunity to get a very deep view
into a broad range of companies over a period of years.
I tried to get as deep as possible with the companies I
represented, not only because it was more fun for me,
but also because I was in a better position to give them
good legal advice. I really understood and appreciated
where they were in the cycle of building their business,
how the various people interacted and how they were
interacting with the various channels they were trying
to engage, and those sorts of things. As a lawyer, I
would be involved in licensing, patent strategy,
employment law, etc. – fundamentally giving legal advice
within the context of business. These things are
critical to any entrepreneur. As a result of that legal
background, I have the ability to now give business
advice within the context of law.
Angel Mehta: I noticed that you’d done some previous
work in studying the application of technology to
solving problems in crime. I’ve always thought that law
enforcement could use a major overhaul in the technology
area… is it different selling to that vertical?
David Hornik: Any time your customer is government, it’s
a different process, different sets of channels. I
wouldn’t say that it’s necessarily good or bad. It’s
just as long as you go into it understanding and
appreciating the differences of the relationship and
channels you must use to build a meaningful business.
Angel Mehta: What do you think of the notion of finding
hot markets as an investment approach rather than
focusing on the actual company? Does August Capital have
any segments that it is aggressively targeting?
David Hornik: We don’t do sector investing, no.
We don’t have specific strategies for areas that we
think are expanding. Our focus is largely on finding
interesting teams of people who are approaching markets
that strike us as ripe for
some interesting innovation. It’s not overly
complicated. That said, we do have relationships in
different areas, and |
|
Venture Profile:
David Hornik
August Capital
- Favorite Band:
Decemberists
- Hobbies: 4 kids
- Biggest Fear: Earth quake wiping out
all Bay Area data centers
- Passionate about: My kids' passions
- Favorite Movie: Princess Bride
- Favorite Color: Orange
- Least liked Food: Pine Nuts (they'd
kill me)
- Most Admired Person: Stephen
Sondheim
|
|
|
as a result we
tend to hear about things that are emerging. If we feel
they have the right team and hear about an interesting
emerging market, then that’s the sort of deal that we’re
excited to get, to invest in.
Angel Mehta: There’s been so much talk about the
opportunities in software drying up, except for SaaS.
Have you personally shied away from enterprise software
deals?
David Hornik: Each deal gets judged on its on merits.
I’ve invested in software as service deals, and I’ve
invested in enterprise application companies. In each
instance I’ve thought that two things were true. One,
the software was addressing a real, legitimate pain
point in the industry around which it was being built.
Second, the way it was being delivered in the context of
that particular industry and software. So, does it make
sense to deliver software for a small business as an
ASP? Yes. Does it make sense to deliver critical
applications that impact a specific internal financial
supply chain as a service? No, not really. Those
companies would much rather maintain all of their
financial data behind the firewall and they’re not
interested in the software as a service approach.
Angel Mehta: Back to the topic of picking deals to do.
If you don’t have a market-specific approach, do you at
least have a checklist that you go through in
determining whether you want to back an entrepreneur?
What are the evaluation criteria?
David Hornik: No, I don’t have a checklist. There is a
certain set of skills that are meaningful for any
entrepreneur who’s building an early-stage business. If
you’re serious about potentially investing in a company,
you spend a lot of time with the team that will be
building that particular company and try and get an
overall sense of the degree to which they have all of
the things covered. I don’t have some comprehensive list
of those things. However, the degree to which they can
understand and appreciate the markets, the selling into
that market and building the product is extremely
important. It’s of the utmost importance that they
attract quality employees and hire well and are good
spokespersons for the particular technology they’re
building because they’re going to need to go raise more
money. They’re going to need go sell it and they’re
going to need to be evangelistic. So, as you look at
each company, they will need to have all those set of
skills covered. But those items can be covered by the
team as well – it’s not necessary that the entrepreneur
have it all.
Angel Mehta: Would you back an entrepreneur that did not
have a track record that you could use as a proxy for
those skills?
Dave Hornik: Sure. We absolutely would and I think
historically we have done just that. Dave Marquardt, who
founded August, funded Bill Gates when he didn’t have a
track record. He funded Scott McNeely and the founding
team of Sun when they were in their twenties and didn’t
have a track record. I funded SixApart that was founded
by a husband and wife team in their twenties who are
extraordinarily smart and savvy and built wonderful
software and now are building a team to grow the
company. So I think that we invest in people who are
smart and driven and appreciate the market in which
they’re competing and we believe can go win in that
marketplace. Track record is just one factor.
Angel Mehta: Is it your preference that after a company
hits a certain level to always bring in a professional
CEO? How long do you wish the entrepreneur to stay
involved?
Dave Hornik: It just depends on the entrepreneur and
depends on the circumstances. If you look at the Bill
Gates or Scott McNealy examples, then it has been wildly
valuable to have the entrepreneur stay involved over a
long period of time. So I think, as general matter, we
try and invest behind people who we think will be able
to build a company to a point at which it gets
interesting for us as investors.
I know many entrepreneurs who actually have no interest
in the part of business-building that requires you to go
from 100 to 10 000 staff. That’s just not what wakes
them up in the morning. They are the ones who are
inclined to remove themselves from the company when it
gets to that stage. Then there are other entrepreneurs
whose primary interest is in building a big business
within which they remain involved from beginning to end.
“It just depends on the person”, is the best answer I
can give. We’re not going to remove an entrepreneur
who’s doing a great job as CEO.
I think we, in the investment community, are best served
by finding people who will stay involved and engaged and
add the most possible value as long as they deem it
appropriate and then making sure that you build the
company around and with those people so that you can
maximize the likelihood of the company’s success.
Whether that involves the founding CEO, or staying CEO,
or taking on some other role in the company, is really
an evolutionary question that has to be addressed over
the period of time you’re building the company.
David Hornik joined August Capital in 2000. He
invests broadly in information technology companies,
with a focus on enterprise application and
infrastructure software and consumer facing software and
services. Prior to joining August Capital, David was an
intellectual property and corporate attorney at Venture
Law Group, Cravath Swaine & Moore, and Perkins Coie LLP.
In his legal practice, David represented high tech
startups in all aspects of their formation, financing
and operations, including Yahoo!, When.com (AOL),
Sonique (Terra Lycos), Pure Payments (Excite@Home),
BuyDirect (Beyond.com) and Ofoto (Kodak). For interview
feedback, contact David at
hornik@augustcap.com
Angel Mehta is Managing Director of Sterling-Hoffman, a
retained executive search firm focused on VP Sales, VP
Marketing and CEO searches for enterprise software
companies and lead investor in
www.softwaresalesjobs.com , the #1 site for software
sales jobs. Angel can be reached for feedback at
amehta@sterlinghoffman.net
|
|
|
|
|