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CEO Spotlight: Nicolaas Vlok, Vision Solutions Inc.
By Angel Mehta, Managing Director, Sterling-Hoffman Executive Search
South Africa is a continent and an ocean away from
Silicon Valley – not exactly the birthplace you’d expect
for one of the world’s few remaining stand alone
software companies with greater than $100M in revenue.
Nicolaas Vlok, CEO of Vision Solutions, chats with
Sterling-Hoffman’s Managing Director Angel Mehta about
lucky breaks and empowering people.
Angel Mehta: What was it like starting a high-tech
company in South Africa? It doesn’t strike me as a
hotbed of high-tech activity.
Nicolaas Vlok: We started our business right after a lot
of changes took place in South Africa. A new democracy
and government came into play. South Africa was and in
ways still is pretty much an isolated country, not just
due to the past political climate that was at least
changing, but also because of distance. One of the
biggest challenges when you start a business and you
specifically want to sell or license intellectual
property to a global marketplace is location. South
Africa is ten hours or so away from its closest real
markets in Europe and even further from Asia and the US
if you travel by plane. So, it’s hard when you start out
a business to cross those boundaries. From our
perspective, we were in a small market and we had some
ideas to grow the business outside the South African
market place. It took a little time, but we’re a global
business now – maybe half a percent of our revenue comes
from South Africa.
Angel Mehta: Building a $100M company is hard enough,
even when the ecosystem is well-established, like in
Silicon Valley. What were some of the early challenges
you had around, say, financing?
Nicolaas Vlok: We started out funding it ourselves,
basically bootstrapping it for a long time. We were
students and we could afford to leave the profit in the
business and to self-fund it for the first 4 years. When
we hit 100 employees, we decided to go test the public
markets in South Africa. The growth to $100M was organic
and in part, through acquisitions. We successfully
integrated seven acquisitions in seven years. With
hindsight, we’ve always found a way to get capital when
we needed it.
In terms of challenges, we’ve faced a hostile takeover
bid from a Canadian public company, a company called
DataMirror that tried to acquire IDION, the public
parent company of Vision Solutions, and we successfully
defended that. About a year ago, we completed a buyout
of Vision Solutions from IDION. Management partnered
with Thoma Cressey Bravo as a private equity firm and we
exited the Vision business from IDION. Since then, we’ve
continued growing and we’ve concluded two additional
corporate transactions where we’ve expanded the business
by quite a margin.
Angel Mehta: Do acquisitions get easier each time
or are they always as challenging as they look from the
outside?
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CEO Spotlight:
Nicolaas Vlok
Vision Solutions Inc.
- Favorite Band:
U2 & Queen
- Hobbies: Reading, Mountain Biking, Skiing and Golf
- Biggest Fear: Losing the passion to make a positive impact every day in
at least one person’s life
- Passionate about: My family, Business and Hobbies
- Favorite (recent) Movie: All James Bond movies
- Favorite color: Blue
- Most Admired Person:
Nelson Mandela
- Most liked Food: BBQ
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Nicolaas Vlok: I think you probably get used to
the turbulence a little more, you gain more experience
in dealing with integration challenges, but they’re
never easy – especially when you’re dealing primarily
withacquiring people, as we are in the software business.
You either succeed or you fail based on your ability to
get people on-board quickly after you’ve acquired the
business. So, you definitely get better at that, but
it’s never easy.
Angel Mehta: What are the areas that consume the most
mental bandwidth?
Nicolaas Vlok: The big question for us is, how do we
take a 100-million-dollar business and make it a
half-a-billion-dollar business? It is a whole different
ball game to jump from being a $10M company to being a
$50M company. I believe the jump from $100M to $500M
will be as significant and in ways more challenging. I
spend quite a bit of time thinking about how to build a
great business that can sustainably grow. The ongoing
integration of global business cultures is, of course, a
regular issue: Keeping people motivated, keeping them
focused on the end goal, making sure they don’t lose
passion is very important.
Angel Mehta: As you’re growing to $100 million, you’ve
had to bring in new people with new skills and add them
to the management team. I’ve always found that people
from big companies have a tough time working in smaller,
high-growth start-ups. Have you had that experience as
well?
Nicolaas Vlok: Yes, but you need to actually deal with
it head-on and start with it in the interview cycle.
Typically, I wouldn’t hire executives out of very large
companies unless I knew them and worked with them and
see that they’ve got an entrepreneurial side to them. In
fact, one of our VPs came from IBM a little while ago
and we interfaced for many years with him directly and
learned that he’s pretty much an entrepreneurial-focused
manager – even in a big IBM organization. He was the
manager that spent a lot of his time nurturing early-on
business relationships, spent a lot of time assisting
IBM bringing Linux to market and getting that off the
ground, and was someone that would fit well into our
culture. He joined us about 18 months ago and it’s been
a real pleasure working with someone like that. They are
a rare find in large companies, but you need to find
individuals that can fit into your organization’s
culture.
Angel Mehta: What do you think it is that big company
people just don’t get about working in a high-growth,
early-stage venture? Why do they have so many problems?
Nicolaas Vlok: You know, I think in many bigger
companies, they’re not necessarily encouraged to go try
something out, and if it fails learn from it and go at
it again. The risk of a career failure looms over your
head. In a small business, in a startup business, you
need to go out and experience a lot of the challenges
and learn from them and move on. I think in most big
companies, it’s a much more controlled environment.
There’s probably a lot more padding on the walls if you
run into them, thus the impact on the overall business
is small, but you’re not necessarily encouraged to go
and run full-steam and see what happens. In a business
like ours, we basically all need to be entrepreneurs to
continue to move it forward. I don’t view $100M as that
significant. I still think there’s a whole new curve of
growth left for this company that’s ahead of us.
Angel Mehta: What is the business problem that you solve
for customers and how do you define the market that
you’re going after?
Nicolaas Vlok: First of all, we are solving down time,
which cost companies money. Companies that cannot afford
for mission critical applications and infrastructure to
be down, buy our software. Our software will provide
them with a real-time environment where a production
system server with an application is replicated to
another system. When they experience down time, they
basically fail over within minutes to the backup
production system and business would continue without
interruption. About 6,000 customers today use us as
their trusted partner. Some of the largest corporations,
94 of the global Fortune 100, use our software. Think of
the largest banks in the world, airlines, every casino
on the strip in Las Vegas, hospitals, manufacturers,
fast-moving retail goods, they all have mission-critical
applications that cannot be down. Down time costs money
or costs lives in the case of a hospital; you cannot get
access to patient data and that’s the typical problem we
solve for a customer out there.
Angel Mehta: Have you found that most of your successes
over the years have come from well-planned decisions and
well thought out strategies or more lucky breaks?
Nicolaas Vlok: I would say the big picture strategy
hasn’t shifted much in probably five, six years. Along
the way, you need to work hard at it but the few lucky
breaks that kind of move the strategy at a little faster
pace always helps the business and accelerates it. But
you can't just be running in ten different directions
and not have a big picture strategy and then hope for
your next lucky break. At least not in the market we
know, which a fairly mature, mid-range server market.
You need to know where your north star is, and continue
moving in that direction, trying to accelerate the pace.
But as in any business, you’ll have some lucky breaks
and you’ll have some challenges you need to deal with.
The downhill opportunities you get help you pick up
speed for the next uphill challenge. But I don’t define
success by lucky breaks.
Angel Mehta: Did you plan to launch a business and then
go out and find the idea or did you have the idea and
then decided to launch a business?
Nicolaas Vlok: We started, actually, with a plan in
1994, reselling computer hardware and the whole goal was
to get enough capital or profitability and cash flow
going doing and then transition the business, becoming
much more of a software and services company. That’s how
we started out – knowing that we wanted to build a
software business, hopefully being more global than
South Africa and the high-availability market place
intrigued us. But the way we kind of got involved in it
was us being a distributor of a high-availability
product and then developing some software that would
complement the high-availability products we sold by
enabling clustering functionality in a high-availability
environment. Today, we are the largest high-availability
vendor on the IBM server platform.
Angel Mehta: What is your least favourite part of your
job?
Nicolaas Vlok: It sometimes gets challenging and lonely
and then you need to make decisions that you know will
ultimately be good for the business and not only for a
situation. It might be a decision that impacts people or
people’s lives or people’s careers. I guess the other
part that I’m not always enjoying is some of the back
office work that needs to go into managing a business.
It’s not always exciting, but it’s necessary as you grow
your business.
Angel Mehta: Can you give me a sense of how your
personal leadership style has changed over the years?
What are some of the things that you’ve recognized in
yourself as weaknesses or things that you do differently
now than you did before?
Nicolaas Vlok: I used to be very hands-on; I couldn’t
stay out of anything for a long time, but our business
has grown to a point where you need to rely on your
management managing the business. We have offices around
the world, with over 400 employees and they’re not all
in California. California’s office has about 120 people,
the rest are spread through four other US offices, three
European offices and two offices in Latin America and
Asia, so there’s no way you can get to know every little
detail. There’s no opportunity for you to make every
decision and you need to empower people to make those
decisions. You need to let them become the manager that
you thought you were hiring and generally people will
rise up to the challenge. If you do not allow people the
room to manage, they’ll probably not stick around for
long. The one thing I can say is the management team
that I started with quite some time ago has all been
with this company for six, seven years or longer. The
two senior guys, my CFO and my CTO, and many other folks
in this company have been around for a long time, so I
think we allow people a lot of freedom to manage. But I
still guide along the way to make sure that we’re all
marching in unison towards our goal that we have. The
best I can do is to make sure that I point people in the
right direction.
Nicolaas Vlok is President and CEO of Vision Solutions,
Inc, the world’s leading provider of high availability,
disaster recovery and data management solutions for the
IBM® System i and System p markets. His entrepreneurial
career began at age 14 when he started selling computer
hardware. At the age of 21, while studying Engineering
at the University of Pretoria in South Africa, Nicolaas
started TST, a computer hardware and network integration
company. TST thrived off his unique mix of business
acumen and technical skills. Nicolaas’ passion and
knowledge for IT were the building blocks of his
visionary thinking. In the next three years, before
going public, the company had zero gearing, was cash
flow positive and returned a profit every year. He
re-branded the business IDION and in August 1998, listed
IDION Technology Holdings on the Johannesburg Stock
Exchange. Financial Mail rated IDION as the best IT
listing of 1998. At age 25, Nicolaas was the youngest
CEO of a listed company in South Africa. As IDION
continued to grow, his focus shifted to software
solutions and services. He set his sight on turning the
company into an international software developer that
could meet the growing needs for high availability
through world-class software and services. IDION
acquired US-based Vision Solutions in 2000. This marked
an important leap into the international arena for IDION
and laid the foundation for further worldwide growth.
Since the acquisition, Nicolaas has led Vision Solutions
to become a force in the industry providing information
availability management solutions to customers around
the world. For interview feedback, contact Nicolaas at
nicolaas.vlok@visionsolutions.com
Angel Mehta is Managing Director of Sterling-Hoffman, a
retained executive search firm focused on VP Sales, VP
Marketing and CEO searches for enterprise software
companies and lead investor in
www.softwaresalesjobs.com,
the #1 site for software sales jobs. Angel can be
reached for feedback at
amehta@sterlinghoffman.net
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