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CEO Spotlight: Gregory P Burnell, 6th Sense Analytics
By Angel Mehta, Managing Director, Sterling-Hoffman Executive Search
‘A bit untypical’ is how he likes to describe himself when it comes to his various work experiences. Greg thinks differently – even when it came to starting his own company, he chose an area where few had ventured before. Angel Mehta, Managing Director of Sterling-Hoffman, speaks with Greg Burnell, CEO, 6th Sense Analytics, on the company he co-founded, his shortcomings and the part of the job that he dislikes the most and yet embraces.
Angel Mehta: What were your biggest influences growing
up? Did you see yourself as an entrepreneur when you
were younger?
Greg Burnell: In a way. I grew up in a family of
somewhat modest means…we had what we needed, but not
much else. In general, though, my family was very
entrepreneurial. They all worked independently their
whole lives and they never really worked in large
companies. I grew up in the mountains of West Virginia,
so a slightly different lifestyle in early childhood
than most entrepreneurs, I suspect. Running in the
woods, hunting and fishing, and doing things like that.
And it was a pretty idealistic lifestyle to grow up in.
I always laugh because I kinda felt like I was born in
the wrong place. I wondered if I wasn’t supposed to be
in New York City. Always had big dreams.
Angel Mehta: So if you remember feeling like you were
born in the wrong place…do you think that a feeling like
that tends to be intrinsic in people, or was it
something about the influencers in your life that would
have caused that kind of spirit?
Greg Burnell: Good question. I’m not sure if it’s
intrinsic or not, but I grew up with three brothers…and
with having a lot of brothers around you, you have
people pushing you, demanding you be the best you can
be, beating you up…. (Laughing)…almost all of them own
their own businesses, or several businesses.
Angel Mehta: I know very few sales executives who ended
up creating software companies of their own; most
founders are the technical wizards hidden deep inside
the bowels of big companies that aren’t getting the
creative freedom they want. How did you come to found
6th Sense Analytics?
Greg Burnell: All the companies I’ve been part of were
in the technology world…we’ve sold a number of the
companies, we’ve merged, we’ve grown, we’ve created some
world class enterprises. But at some point you get this
urge to sit down and take an idea and bring it to
fruition and see if you really have the moxy to make it
happen. In my Co-Founder, Todd Olson, I found someone
that I could work with; that we had a common view of
certain things that we thought were possible. We
believed we should take on challenges that other people
weren’t willing to do and that’s sort of what we did. So
that’s how we landed here.
Angel Mehta: How do you feel the various work
experiences you’ve had have contributed to the kind of
CEO that you are today?
Greg Burnell: The big contribution is the fact
that I’ve worked in so many of the functions that now
report to me…Sales, Accounting…having led software
projects…worked in IT…I’m a bit untypical in that way. I
feel like I can bring at least some value to just about
every function because of how |
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CEO Spotlight:
Gregory P Burnell
6th Sense Analytics
- Favorite Band:
Grateful Dead
- Hobbies:
Golf and whatever my kids are playing
- Biggest Fear:
Not doing enough of the right things
- Passionate about:
Life in general
- Favorite Movie:
Shawshank Redemption
- Book Currently Reading:
Walden
- Favorite Tech Gadget:
Sonos Music System
- Most Admired Person:
My Dad
- Favorite Vacation Destination:
The Caribbean
- Favorite Author:
Steven King and many others
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diverse my background has been.
Angel Mehta: Do you ever feel that you’re lacking in any
areas as CEO? What part of the job do you feel least
comfortable with?
Greg Burnell: Well, until you actually start a company,
you really don’t know. I think until you sit in the
chair, I don’t believe you realize how hard it is or
what the opportunities are. I will tell you that venture
capital is its own animal, if you will. So understanding
the venture capital markets and how you navigate those
and make the right decisions for your company, bring the
right people into your company, put the right people on
the board, I think those are experiences that you need
to do several times before you really get a high degree
of confidence, I’m like everybody in the world, I have
my own shortcomings. Time management is always a
challenge for a CEO and keeping your priorities in front
of you and it’s a daily challenge to try to keep
yourself focused. But I work on those things like I hope
everybody in my organization does. And I think those are
fundamental skill sets that we constantly improve upon
as we go through our careers.
Angel Mehta: What was the genesis for 6th Sense
Analytics?
Greg Burnell: I’ve spent a lot of time in my career on
application development…the infrastructure surrounding
software projects. And my Co-Founder and I sat down and
the conversation that really became the impetus for
creating 6th Sense Analytics was: What is the largest
challenge that no one seems willing to take on? And we
came to the conclusion that visibility and understanding
the dynamics of a software engineering process is still
a very nascent thing. People don’t really know how
software is built – it’s so complex. That was the ‘why’
behind 6th Sense.
Angel Mehta: What part of your job do you dislike the
most?
Greg Burnell: I
think when you’re CEO and you care about the people you
work with, you always want better for everybody. You
want everyone’s performance to be better; you want the
company to be more successful. I think I’m probably more
humanistic than some people in that I take things very,
not necessarily, personally, but I take them to heart
and I want the best for everyone at 6th Sense Analytics.
I take my obligations and responsibilities very
seriously. As CEO, I am not just responsible for the
company, but also for the people that choose to come and
work here and put their careers in our hands. I both
dislike and embrace this responsibility because it’s
what I wanted. But it’s what keeps me up at night and is
what challenges me to do the very best I can on a daily
basis to ensure that I’m not letting anyone down and
that I’m doing the things that I should do to help
everyone achieve their individual goals.
Angel Mehta: Have you found that the IT Department is
becoming more or less relevant, let’s say over the last
five to seven years in the buying process for software?
Greg Burnell: Well, not necessarily less relevant,
particularly for us. I mean, ultimately someone that
owns the success of a piece of software, that person is
key in the buying process. To that extent, I think that
we’re intimately involved with both the business user
and the technology user. The information that we hope to
bring to light really serves both constituencies.
Ultimately, software development is all about three
things: On time, on budget and meets the needs of the
user. So, in serving those three goals, the final one is
always that the application in fact does what it’s
supposed to do. So as a software solution for software
development teams, we need to make sure that we’re
aligned all these goals. In deployment, in the
day-to-day utilization of the technology, certainly the
engineering teams and the product management teams are
the ones that are...consumers are large, but ultimately
what it comes down to is strategically making decisions
– what stays and what goes, what gets built, what
software projects go offshore, what stays onshore – all
of the dynamics of the business that happen financially
is the software. At 6th Sense, we believe we play a very
strategic role in all those positions.
Greg Burnell is Chairman and CEO of 6th Sense Analytics, a
pioneer in improving software development metrics. He is
a twenty-year industry veteran with a broad background
in all aspects of business operations, finance and
sales. Prior to co-founding 6th Sense Analytics, Greg
was Worldwide Vice President of Sales with Worksoft, a
functional testing company based in Dallas, Texas. As
part of the executive team, he played a significant role
in securing a Series D funding round of $12 million to
assist the company in executing its growth strategy.
Greg was Chief Operating Officer at TeamShare, a
workflow automation software company, and initiated the
acquisition of TeamShare by Serena Software in 2003.
Prior to TeamShare, he was the Vice President of North
American field operations at TogetherSoft, where he was
instrumental in leading the company as a key executive
team member in the execution of TogetherSoft’s
acquisition by Borland Software in 2002. Prior to that,
Greg was with Rational Software Corporation, as a
District Manager serving the Eastern US. Prior to
Rational, he was with Pure-Atria, Pure Software and
Performix , where he served in various roles from
Account Executive to Regional Manager. For interview
feedback, contact Greg at greg@6sa.comm
Angel Mehta is Managing Director of Sterling-Hoffman, a
retained executive search firm focused on VP Sales, VP
Marketing and CEO searches for enterprise software
companies and lead investor in
www.softwaresalesjobs.comm,
the #1 site for software sales jobs. Angel can be
reached for feedback at
amehta@sterlinghoffman.net
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